You already know a sales promotion drives sales. The problem isn't the promotion, it's the way it runs. Follow a customer through the usual promo and watch them leak out at every step between the sale and the draw.
There's one moment the promotion works: the sale. After that, every step loses people. The prize still gets claimed. The customers just don't get kept.
Your product, at full price. The single point where the promotion actually does its job.
A URL on a shelf sticker or the back of a pack. Most people never find it, or never knew it was there.
Name, email, postcode, barcode, typed by hand on a phone. Around 81% of people abandon forms like this one.
A thank-you screen, maybe an email in spam. No entry to check, no reason to come back.
It happens in an office they'll never see. Nobody tells them it ran, and they've forgotten the promo by now.
No result, no next promo, no reason to buy again. Your prize budget taught them nothing.
The same three things go wrong on almost every promotion. None of them are about the prize. All of them are about the plumbing.
You funded a prize to drive sales, then handed the moment of intent to a form most people abandon.
The people who did enter vanish into a spreadsheet you can't market to. The audience never rolls into the next campaign.
Winners drawn behind closed doors. Nothing your customers, or a regulator, can actually verify.
Sota turns the whole promotion into something your customers can watch, and a database you own for good.
See the product