Self-service sales promotions

Run your own sales promotion. Properly.

Sota Promotions is the self-service way to run a fully compliant prize promotion. Set it up yourself in an afternoon, on the same certified draw infrastructure that runs some of Australia's largest campaigns.

Start a promotion See pricing

Daysfrom sign-up to live

Every statecompliance handled

Yourscustomers & data you keep

win.covehouse.com.au

Cove House

OverviewPromotionsMy EntriesOffers

Members

Welcome back, Olivia

GOLD MEMBER

Offers you control

Double entries weekendLIVE NOW

Dinner for 2 at 10 visits4 TO GO

Refer a friend, 5 entriesEACH

You won last monthSunset dinner for two

+3 entriesPurchase, Friday

Entries #02481-93Saturday's draw

Winner drawnFriday 8:00 PM, live

The problem

Your customers don't know they're in your competition.

You already know a promotion drives sales. The problem isn't the promotion, it's the way it runs. Follow a customer through the usual promo and they leak out at every step.

Where the budget goes

Four leaks between the sale and the draw.

Every leak is money spent with nothing to show for it. The prize gets claimed. The customers don't get kept.

The one moment it works

Your product, at full price. The single point where the promotion actually does its job.

The entry hunt

A URL on a shelf sticker or the back of a pack. Most people never find it, or never knew it was there.

The form

Name, email, postcode, barcode, typed by hand on a phone. Around 81% of people abandon forms like this one.

Then nothing

A thank-you screen and silence. No entry to check, no reason to come back, no relationship kept.

The fix · for your customers

A promotion they can actually see.

Your customers log in on your brand and watch it happen. Real numbered entries, a countdown to the draw, and the result delivered. That is the reason they come back and buy again.

Numbered entries they can watchEvery purchase issues real entry numbers on the spot, listed per draw.

Countdown and remindersThey always know when the draw is, and hear the moment it happens.

An account, not a dead endEntries, wins and offers in one place they keep logging back into.

9:415G

Cove House

Your entries · Saturday's draw

#02481 to #02486PURCHASE

#02490 to #02493RECEIPT

#02495, #024962X WEEKEND

You won last monthSunset dinner for two

Home

Draws

Rewards

The fix · for you

Everything to run it, nothing to build.

One admin console gives you every entry, every customer and the draw itself, live. You bring the brand and the prize. Sota brings the rest.

Full entry visibilityEvery entry number, source and customer, exportable any time.

The certified draw, built inA recorded, verifiable winner selection you can stand behind.

First-party data you ownNever rented back to you. Yours to keep and market to, long after the draw.

Cove House Admin, Customers

PROMOTION LIVE

Revenue attributed to promotion$5,640,000

+$86,400 this week

18,204Customers +2,410 this week

46,120Entries issued All verified

62%Returning Visit 2 or more

CustomerEntriesStatus

OMOlivia MarshCaptured 2 min ago

12 +2 today RETURNING

JTJack TurnerFirst entry, Paris draw

3 NEW

PSPriya SharmaGold member, 9 visits

22 top 5% RETURNING

MWMarcus WebbReferred by Olivia M.

5 NEW

Export CSV Issue entries

Your database, exportable any time

What's included

One platform. Four things that matter.

Lite is fully self-contained. No integration, no dev team, no waiting. Here's what runs the moment you go live.

Start a promotion

A branded customer dashboard

Where your customers see their promotions, entries and offers, on your brand.

Admin control and data

A live back office with full entry visibility, manual issuance and one-click export.

Certified draw and prize mechanic

Server-side records and winner verification on SafeDraw, so every result stands up.

First-party data you own

Exportable any time, yours to keep and market to. Never rented back to you.

The proof

This isn't a theory. We run the biggest one in the country.

Motor Culture Australia has run on Sota since 2020. The same platform, the same certified draw, and the same dashboard your customers would get.

600k+members

$100M+revenue attributed

~90%come back and buy again

$40M+in prizes awarded

Motor Culture Australia, live

Live in days

From idea to live in under a week.

Every other way to run a real promotion is a tech project. Lite runs alongside your business, so there's nothing to integrate and nothing to wait for.

Day 1

Set it up

Name the prize, the offer and how customers earn their way in. Guided the whole way.

Day 2

Brand it

Your identity end to end, with terms and permits handled for you.

Day 3

Check it

Preview the customer flow and the draw, then approve it in one place.

Day 4

Go live

Entries and customers start landing in a database that's yours from the first sign-up.

Compliant, certified, recorded

The serious part, handled for you.

Entries are earned, never sold. Permits are arranged per state. Winners are drawn on SafeDraw, the certified electronic system, with every result recorded server-side as the single official record. It's the same compliance layer that runs behind SOTA Platforms.

How compliance works

NSW · ACTpermits arranged, SA & NT covered

SafeDrawgovernment-certified draw system

Server-sidethe single official record of every draw

Scrutineeredthird-party verification at every draw

Common questions

The things people ask first.

What exactly is a sales promotion here?

A prize promotion attached to your product. Customers earn entries by buying at full price or uploading a receipt, then a certified draw picks the winner. It gives people a reason to buy now, without discounting your margin away.

How is it self-service?

You set the promotion up yourself through a guided flow, then run it from your own admin console. Sota provides the platform, the compliance layer and the certified draw underneath, and is there if you need us.

What does it cost?

A fixed campaign fee that covers the build, hosting, infrastructure and compliance, priced by prize pool, plus a small fee per verified entry. Optional services like fraud detection and prize sourcing are add-ons. Full pricing on the pricing page.

Is it actually compliant?

Yes. Entries are earned rather than sold, permits are arranged per state, and every draw runs on SafeDraw with a server-side record and third-party scrutineer. It's the same compliance layer behind SOTA Platforms.

Who owns the customer data?

You do. Every customer and entry is first-party and exportable any time, yours to keep and market to long after the draw. It's never rented back to you.